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THE INTERNET, COMMONLY DESCRIBED AS “Online” has already changed the way we do business with one another. We’re still trying to figure out how to effectively use this new medium. One of the major problems in the relation to the online arena is the fact that there are basically no hard or fast rules. The online world is also very different from any other type of media use before. In advertising, it can help advertisers and consumers come together in ways that there are both meaningful and mutually beneficial. The biggest barrier to effective online advertising lies in its strategic planning. Virtual Consulting, as a leading online consultant, understands the workings and concepts behind online advertising. They initiated a workshop to educate advertisers on implementing successful online strategies. Held at Manhattan Hotel Ballroom on December 3rd, 2008, more than 100 advertisers attended the workshop. Keynote speakers for the workshop included Nukman Luthfie, the Indonesian online advertising guru, Iim Fahima, Founder Virus Communications and Budiman Hakim, Founder & Executive Creative Director Macs909. The discussion centered on strategy, rationale, and case studies. In the first session participants were introduced to various studies on the impact and benefits of going online. Nukman Luthfie stated that ad clutters on website would decrease the effectiveness of the ad itself. He gave examples of welcoming pages on Kompas.com with 19 display ads, and Detik.com with 15 display ads. This clearly shows that advertising online is not as easy as it seems. Nukman added that rather than prioritizing welcoming pages, advertiser would be better off utilizing contextual ads to grab the attention of specific targets. Beside strategy considerations, Nukman also elaborated on online measurements to evaluate and built the necessary strategies. Iim Fahima shared her case on the Indonesia society online behavior and responses. Budiman Hakim, on the other hand, presented a review of the arduous journey that this new advertising medium traveled and its vast reach and significant impact on society.

There are very few of us who have not fallen for at least one earn quick money trap while looking for a few ways to make a little extra money at home in your spare time! There are a few simple things that you can look out for that will keep you from falling for or getting sucked in any number of the scams that are running all over the place. Watch out for upfront fees It does not matter whether you are looking at earn quick money ads advertising for Secret Shoppers or envelope stuffers; there is one major clue that this might be a scam. If the information that you are reading asks you to send money to the company or individual for either a report or listing of the what Secret Shopper positions are available in your area or which companies are looking for Secret Shoppers; this is a dead giveaway that this is a scam designed only to get money from you. The same is true when it comes of those envelope stuffing positions. Foreclosure Lists This is another way that people have gotten scammed. They think that they can earn quick money by buying, fixing up and re-selling foreclosed properties. Sometimes you can earn some quick cash that way if you know what you are doing as well as all of the ins and outs of the real estate industry. Generally you will have to put some of your own money into fixing up distressed or run down properties in order to make them livable once again. The key here is that you can usually get this information from any local real estate agency as well as the Department of Housing and Urban Development (or its equivalent) in your area without having to pay a fee of any kind. Most people in the construction and/or real estate business know where the distressed and foreclosed properties are in the area; just ask them. Watch Out for the Different Earn Quick Money Methods This is something else that you really need to watch out for. There are many legitimate ways that you can earn a little extra money from home but there are just as many scams out there as well. There has been an explosion of websites and ads advertising this report or this report that is designed to help you make money or help you avoid being caught up in someone else's get rich quick scheme. Read everything carefully. If you are being asked to send money to someone (individual or company) you really need to check that person or company out very thoroughly before you even think about sending them any money. There are several good and legitimate reports and information sources out there if you take the time to look them up. Considering the amount of information that is available on the internet; that can be rather intimidating. What Governs the Internet? The Internet is very difficult to govern and there are different ways to do this but success is not easily measured. Self Regulation. The user should be responsible for the way he uses the Internet. Prohibition of viewing lewd material or harmful propaganda should be regulated by the discretion of the individual who sits in front of the computer. If the said individual is also a website owner, especially if the website is an adult or gambling site, he or she should be responsible enough to add a disclaimer or a warning about the risk factor of adult viewing or gambling. Unfortunately, this type of regulation is not really observed by almost every user of the Internet. Minors can easily access the prohibited websites and watch pornography or gamble by simply clicking the mouse. Parental Control. The parents should be active on the regulation of their children's access on the Internet. The parents have the right to directly control the extent of use of Internet inside the home. Minors should always be closely monitored. To ensure that these young people will not go astray on the big, bad world of the Internet, the parents can install a program that automatically blocks the entry of undesirable websites. What if the parents are irresponsible and indifferent? Or just simply ignorant and do not know how to use the computer or the Internet? More often than not, children learn to use the Internet outside the home. Nowadays, the favorite places to hang-out for youngsters are the computer shops where the games played are for more violent and more graphic not suitable for children. Alas, computer shop owners do not care about censorship as long as the computers for rent earn money. Parents should really play a bigger role in their children's lives. Be vigilant and always alert to detect any problem arising from use or over-use of the Internet. Internet Service Providers (or ISPs). There is an ongoing debate on what role the Internet Service Providers, also called ISPs, should really play on the proper governance of the Internet. Suggestions and ideas about setting up surveillance equipment for monitoring use had come out many times. But these ISPs refuse to agree on any of these suggestions due to technical issues. In addition, they do not believe that they should be governing and monitoring the services they offer for Internet users. Government Regulation. Enforcing the law over the wide virtual world of the Internet is near to impossible feat for the government. Some methods of entrapment succeed, which resulted to the capture of several child molester and pedophiles. But how many abusers are out there just waiting for a chance to attack innocent victims? Some people disagree that the government should be given reign on the governance and regulation of the Internet because some fear that a dictatorial form of government might impose suppression over anything unbeneficial. Conclusion. The world of the Internet is virtual and almost intangible. Looking for the perfect body to govern and to regulate might be impossible to achieve so the responsibility should be accepted by every one, adults and minors alike. The adult individuals, especially those who are parents themselves, should be concerned and involved on making sure that the Internet is properly used and not abused by anyone. Forbidden sites should always be invisible and inaccessible to under-aged browsers. This is the ideal set-up but almost impossible to accomplish, unless all of us will take the right course of action.